REAL Trends

Helping You Prepare for Technology, Economy, and Business Changes in the Real Estate Industry

From changing federal regulations to buying and selling trends and what the next digital marketing shift will be, REAL Trends has your back when it comes to staying on the cutting edge of what’s happening in housing. Each month, a new, timely edition of REAL Trends is launched bringing you the important updates on everything technology, economy, and business related for your industry.

REAL Trends Content Contributors
Each newsletter features commentary from Steve Murray on the state of real estate along with forward-thinking articles from guest contributors such as Larry Kendall of Ninja Selling and Sue Johnson, former CEO of RESPRO.


 2019 Editions

Trends Come to Fruition

Predictions About the Industry Are Coming to Fruition, There's a New CFPB, Global Hotspots Around the World, Humans Are the Value Wedge, and more.

Today's Threats & Opportunities

Analysis of 500 Top Brokerages, Driving to the Net, U.S. Median List Price Hits $300,000, Gen Xers' Adult Children Influence Buying Decisions

Is the Brokerage Value Proposition Under Attack

Redfin and RE/MAX Partner, Class Action Suit Filed Against Major Franchisers, Home Sellers Don't Understand Real Estate Commissions, and more.

Many Questions with Few Answers

Leadership and Industry Changes, Maximize Your Referrals, Broker Public Portal Update, The Key to Making Successful Tech Decisions, and more.

Agents as Shareholders

Leading in Chaos, Influencer Marketing, Four Decisions that Drive Growth, CFPB Says QM Rule Did Not Increase Costs, and more.

The Competition is Fierce

Recruiting and Retention, Hot Topics for 2019, Spanish Real Estate Market Strengthens, Predictions of a Changing Tide, and more.


2018 Editions

Modern-Day Disruptors 1995-Today (Part 2)

Public Market Valuations, Sept. Home Prices Increased 5.6%, CFPB Identifies New Priorities, and more.

Modern-Day Disruptors (Part 1)

Creation vs. Competition, Providing Value to Agents, September ShowingTime Showing Index, The CFPB Loses a Second CID Appeal, and more.

The Dynamic of Teams; Where Value Resides

The Looming Challenges of Brokerages, Coaching Out of a Sales Slump, Breaking Down the 2018 Real Trends Website Rankings, and more.

Buyers and Sellers Still Need You

Insights Into Recent Home Buyers and Sellers, Brokerage Return on Revenue, HUD Says Facebook Discriminates, and more.

Pending Home Sales Down - Again

Can Your Brokerage Analyze and Track Basic Data?, Consumer Behavior Study, Trump Admin Tackles Disparate Impact Theory, and more.

Data Tells a Story

Private Equity Firms Interested in Brokerage Firms, A Marketer's Guide to Gen Z, Top 10 Real Estate Management Skills, International Buying in 2018-2019, and more.