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NAR Hits Home With "Sidelines" Ad Spot Directed at Sellers


September 12, 2013
 
By Tracy Polgar, MORe Now Contributor
 
How many sellers are sitting on the sidelines waiting to list their property? The shortage of inventory is one of the biggest complaints buyers have--and a factor that could hold back the market heading into the fall. Homes are selling at a quicker pace according to statistics from the Mainstreet Organization of REALTORS®, Illinois Association and National Association of REALTORS®. According to the National Association of REALTORS®, the median time on market for all home was 42 days in July, down from 69 days on the market in July 2012. Total sales for the year are higher than a year ago and continue to show robust gains.
 
 
 
The National Association of REALTORS® national consumer advertising campaign is trying to reach sellers with a message that buyers are eagerly looking for property and now is the time to consider selling your home. Sellers who are wanting to move up or transition in housing need to know that interest rates are not going down any time soon if anything they will be rising in the year ahead and so are prices.
 
The new NAR advertisement "Sidelines" speaks directly to sellers, reassuring them that while there are times in life to hesitate, with current market conditions selling your home is not one of them.
 
Web banners extend the effectiveness and reach of the Consumer Advertising Campaign. They are available to all REALTOR® members, and are offered in both standard (horizontal) and skyscraper (vertical) formats. Check out the market momentum web banner ads available to REALTORS®.  There are multiple banner ads to choose from.
 
The National Association of REALTORS® has been running a consumer awareness campaign since 1998. NAR's campaign includes commercials on national television and network radio. The 2013 Public Advocacy Campaign media buy spreads campaign messages across media venues to remind consumers of the values and benefits associated with home ownership. The target market is home buyers and sellers, ages 25-54, with combined household incomes of $50,000 or more. REALTOR® members are assessed $35 each year for the cost of the campaign.
 
REALTOR® Pride campaign materials help NAR members take advantage of the strength of the REALTOR® brand and demonstrate their value to potential clients. Be sure to wear your REALTOR® pin daily when conducting business.  Access more REALTOR pride materials online at realtor.org. 
 

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