In this special edition of Coffee & Conversation, we're diving into the world of luxury real estate.
Our panel of experts includes a REALTOR® currently marketing a premier luxury estate listed over 25 million, a custom home builder crafting dream estates and a professional stager who brings elegance to every room. Moderated by top producing REALTOR® known for delivering white-glove service, this conversation will explore what it really takes to win in the luxury market - from first impressions to final walkthroughs.
Whether you're looking to break into the luxury space or elevate your current approach, this is a conversation you won't want to miss!
ADA requirements: If you have any disabilities that require special accommodations, please identify those needs with Chief Operations Officer Kim McCoy at 630.324.8462 or Kim@MainstreetREALTORS.com
Speakers
Ann Lyon
Broker with @propertiesAnn’s background in architecture provides her with a rare understanding of properties and their potential. She has a 5 year bachelor of architecture coupled with 20 years of experience in architectural design, interior design and construction, working with clients from the design development phase through the final stage of construction and occupancy. With 22 years of experience in th...
Ann’s background in architecture provides her with a rare understanding of properties and their potential. She has a 5 year bachelor of architecture coupled with 20 years of experience in architectural design, interior design and construction, working with clients from the design development phase through the final stage of construction and occupancy. With 22 years of experience in the City and on the North Shore, Ann understands local zoning and building codes. Ann has considerable knowledge in the fields of landscape architecture, photography and print media which aid in staging, marketing and selling a home. Visit her website - https://www.atproperties.com/site/annlyon
Ann realizes people search for homes differently today. 90% of buyers go to the internet first for information on homes. Ann's listings have a strong internet presence through different websites. Each new listing goes through a series of carefully planned steps. This starts with a detailed a comparative market analysis of the property. This is followed by professional staging, photography by top photographers, professional floor plans and a detailed marketing plan. Ann's team creates a comprehensive, easily navigated and attractive web site which includes a custom URL based on the listing's address. Ann also incorporates traditional marketing tools using print media that includes local, city and national newspapers, local magazines and mailing to specific target areas. This marketing program gives Ann’s clients a competitive advantage that sets her listings apart in today's highly competitive market place.
Areas of Expertise:
20 years of experience practicing architecture and overseeing construction
13+ years of experience in residential sales and marketing
Strong background in residential historic preservation and restoration
Background in interior design, photography and print media
Consistently ranked as a top producer in real estate
Awards and Designations:
Berkshire Hathaway HomeServices KoenigRubloff Realty Group Hall of Fame 2018
#1 Luxury BHHS Sale—All Chicagoland 2017
Chairman’s Circle—Diamond Berkshire Hathaway HomeServices KoenigRubloff 2017
#1 or #2 Agent in the #1 Office in Lake County, Lake Forest and Lake Bluff 2015, 2016 and 2017
Chairman’s Circle—Platinum Berkshire Hathaway HomeServices KoenigRubloff 2014 -2016
Consistently one of the Top 100 Agents in Chicago & the North Shore-Chicago Agent Magazine
International President’s Circle - Top 3% Internationally - 2012 & 2013
President’s Circle - Top 3% Internationally - 2011
Diamond Society - Top 7% Internationally - 2009
Sterling Society - Top 8% Internationally - 2008
Craig Ciaglia
Homes by PinnacleIt can be said, that Craig Ciaglia was destined to carve a career in real estate. He grew up in a family of real estate professionals, where his mother was a real estate agent and his father was a custom home builder. This family dynamic laid the foundation for Craig to create a successful career in the real estate industry.
His career began at the age of 16 when he...
It can be said, that Craig Ciaglia was destined to carve a career in real estate. He grew up in a family of real estate professionals, where his mother was a real estate agent and his father was a custom home builder. This family dynamic laid the foundation for Craig to create a successful career in the real estate industry.
His career began at the age of 16 when he built his very first home with his older brother. With their father’s knowledge and guidance, the three of them would purchase a piece of land and became partners. The two brothers would work side by side, 7 days a week throughout the summer to build the home. When the home was completed and sold, the three of them would split the profits. This experience planted the seed that would eventually blossom into Craig’s life passion. For the past 30 years Craig has been building and remodeling some of the finest homes in the Midwest. He has been responsible for designing, building and remodeling over $150 million dollars in real estate and has become one of the finest and most respected home builders in the Chicagoland area.
He credits his success to the experience, knowledge and hands on approach he incorporates to every project he works on.
Liz Goodchild
Team Leader at Realty of AmericaElizabeth Goodchild is a distinguished figure in the world of real estate, holding the esteemed position of Team Leader for the #1 Team at Berkshire Hathaway Starck Real Estate for 7 years. Now with Realty of America since December 2024. With a stellar career spanning 36 years, Elizabeth is a true luminary in the industry, exemplifying excellence and expertise.
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Elizabeth Goodchild is a distinguished figure in the world of real estate, holding the esteemed position of Team Leader for the #1 Team at Berkshire Hathaway Starck Real Estate for 7 years. Now with Realty of America since December 2024. With a stellar career spanning 36 years, Elizabeth is a true luminary in the industry, exemplifying excellence and expertise.
In addition to her impressive career milestones, Elizabeth holds a remarkable array of credentials, including ABR, CDPE, CLHMS, GUILD, CRB, CRS, GRI and SRES, showcasing her commitment to continuous professional growth.
Elizabeth's dedication extends beyond her credentials as she has been an active member of the Board of AREAA (Asian Real Estate Association of REALTORS®) for the last 10 years, serving as its President on two separate occasions.
Furthermore, Elizabeth made a strategic decision in her career, selling her own company after 15 successful years to Berkshire Hathaway Starck. Now with Realty of America and looking forward to the forward thinking of the leadership there, she never looked back on her choice, affirming that it has been a great decision. This move solidified her status as a respected leader within the organization.
Demonstrating her passion for real estate, Elizabeth hosts the popular radio show "Good to Know Liz" on AM1160, sharing invaluable insights and knowledge with her audience. Throughout her illustrious career, she has facilitated the sale of over 2500 homes, earned accolades and mentored and coached over 500 REALTORS®, making her a true standout in the real estate realm, associated with excellence and integrity.
Margaret Gehr
Founder and Co-Owner, Chicagoland Home Staging (CHS)Chicagoland Home Staging (CHS), founded and co-owned by Margaret Gehr, is a nationally recognized company known for its high-quality staging services. Since its beginnings in 2005, CHS has staged thousands of homes in the Chicagoland area and partnered with many Real Estate professionals to enhance their marketing efforts. With an involvement in over one billion dollars of sold...
Chicagoland Home Staging (CHS), founded and co-owned by Margaret Gehr, is a nationally recognized company known for its high-quality staging services. Since its beginnings in 2005, CHS has staged thousands of homes in the Chicagoland area and partnered with many Real Estate professionals to enhance their marketing efforts. With an involvement in over one billion dollars of sold real estate, the company's influence in the market is undeniable.
Margaret Gehr, nominated for 2024's Most Influential People In Real Estate Staging in North America, is committed to excellence with a steadfast dedication to professional service, CHS and its talented team continue to innovate and advance the practice of home staging. The company's unique blend of creativity and strategy ensures each staged home is showcased at its absolute best, optimizing appeal to potential buyers and often accelerating sales.
Whether transforming modest residences or grand estates, CHS remains the go-to authority for sellers looking to achieve the highest return on their investment in Chicagoland's competitive housing market.
- 2024 member of The Staging Collective
- International Association of Home Staging Professional member
- Founding RESA Chicago Chapter president
- Former Real Estate Staging Association (RESA) Illinois State President.
- Founding RESA Chicago Chapter president
- International Association of Home Staging Professional member