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This spring, MORe launched an ad campaign to better educate Chicagoland consumers about the many roles REALTORS® fill in the homebuying and homeselling process.
The campaign is part of an effort to reach consumers on behalf of all Mainstreet REALTORS®, especially in a time when digital startups are trying to shift consumer habits in real estate. It targets millennials, the largest share of homebuyers right now, and may eventually expand to reach additional demographics.
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