Mainstreet Consumer Outreach Campaign 2023
Mainstreet's 2023 Consumer Campaign Bets Big on Digital and Multi-Channel to Reach Chicagoland Buyers and Sellers
2023 marks the fifth year of Mainstreet Organization of REALTORS®’ consumer outreach campaign, and this year, the campaign is making big bets on digital and multi-channel approaches. Building off of the success of the campaign over the last few years, the 2023 consumer outreach effort continues to remind buyers and sellers about the importance of working with a Mainstreet REALTOR.® The campaign also includes content to educate real estate consumers about what they need to do to succeed in today’s rapidly changing market, helping them understand how to work with market forces like high mortgage rates and low inventory.
Mainstreet’s consumer campaign has long been focused on digital media, and that focus continues this year with significant investments in Google and Facebook advertising. Additionally, in 2023, Mainstreet is partnering with Cumulus Media to take a multi-channel approach that will reach likely buyers and sellers through social media, email and digital audio ads delivered through podcasts, smart speakers and mobile apps. Digital advertising will run through September 2023, while multi-channel media will be active during the busy spring market.
Mainstreet’s digital ads are targeted at likely buyers and sellers in Mainstreet’s service area. These real estate consumers are served ads when they search Google using terms that indicate homebuying intent, or terms specific to a given suburb. Users are first directed to educational content on Mainstreet’s website about buying or selling in the local area, and they can then contact a Mainstreet REALTOR® when they are ready to start their search or selling process.
Ads directing people to SucceedWithMORe.com are served to likely buyers and sellers in the Chicago suburbs through podcasts, social media feeds, mobile apps, emails, smart speakers and more. All ad audiences are served ads across more than one channel, increasing the likelihood that they will visit the website and eventually contact a Mainstreet REALTOR®.
Expected Campaign Results
Mainstreet’s consumer campaign has seen significant growth each year since its inception in 2019, and we expect this fifth year of the campaign to be its best yet. The 2022 campaign reached more than 30 million people, a 250 percent increase over 2021, and a record high since the consumer campaign began.
Have any questions? Please reach out to Mainstreet's VP of Marketing and Communications Amy Robey.