Mainstreet Consumer Outreach Campaign 2020

Mainstreet Launches Digital Home Listings, Ad Campaign to Reach Millennials

Following the success of last year’s campaign on the value of working with a REALTOR®, Mainstreet launched a new campaign to connect millennials in Northern Illinois directly with members’ home listings on MainstreetHomeSearch.com.

The campaign, which will run from July through September, includes Google Search Ads and radio spots on WKQX and iHeartRadio.

As with last year’s campaign, these ads are part of an effort to reach consumers on behalf of all Mainstreet REALTORS®, especially as digital real estate startups continue to compete for consumer attention and try to shift consumer habits in real estate. It targets millennials, the largest share of homebuyers right now.

Digital Details

Mainstreet’s digital ads are targeted at people searching for homes across Mainstreet’s coverage area, using either general search terms that indicate homebuying intent, or terms specific to a given suburb. Once a user finds a home they are interested in on MainstreetHomeSearch.com, they can contact the listing REALTOR® directly through the platform.

Radio Details

Mainstreet ads directing listeners to MainstreetHomeSearch.com are now running on both WKQX and iHeartRadio, on programs with large millennial audiences in Northern Illinois.

Additional Information

Have any questions? Please reach out to Mainstreet's VP of Marketing and Communication Amy Robey.